Bringing Clarity to What Matters Most
Strategic decision guidance,
grounded in disciplined financial insight.
You’ve outgrown reactive finance.
As your business grows, the stakes rise.
Hiring, pricing, expansion, capital — each decision has lasting consequences.
At a certain point, watching your bank balance and following your gut aren’t enough.
You need discerning financial strategy and decision guidance from someone who:
• Listens carefully to your goals and values.
• Learns your business and builds a rigorous financial model to inform high-impact decisions.
• Identifies opportunities to strengthen margins and deploy capital more effectively — in ways that fit your culture.
• Maps a practical action plan so commitments are made with clarity and intention.
This is what proactive finance looks like at Truelight CFO.
We provide fractional CFO services for owner-operators of $5–$25M businesses, along with contract strategic finance support for larger-company CFOs.
The Truelight Approach
You might be wondering what exactly a Fractional CFO is. Here’s how I explain it: bookkeeping preserves financial accuracy; a fractional CFO uses that information to illuminate what lies ahead.
At Truelight, we build forward-looking analytical frameworks that help leaders see:
• Where the business truly stands
• The real options available
• The likely consequences of each path
From there, we identify practical ways to increase the value of the business. Areas of focus may include pricing strategy, expense discipline, working capital terms, and incentive design. We may also consider options for growth capital or strategic alternatives.
In all of these considerations, Truelight serves as a strategic decision guide — bringing disciplined perspective to growth, capital, and strategic choices that shape long-term enterprise value.
What You Can Expect
from Truelight CFO
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We translate your vision and goals into clear short- and long-term priorities, so you always know what matters now and what comes next.
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Financial models and projections that illuminate the road ahead—revealing risks and trade-offs—so you can make informed, confident decisions.
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A steady, experienced partner who brings structure, follow-through, and ownership to the financial side of leadership.
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Timely, reliable communication—especially when questions arise or decisions need to be made.
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As plans and conditions change, we update assumptions and models so leadership is never operating in the dark.
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We’re here to help you reach your goals. When a decision appears misaligned with those goals, we speak up—offering perspective as a trusted advisor and sounding board.
About Us
Truelight CFO is led by Matthew Richey, a seasoned finance leader with over 20 years of experience advising C-level executives across SaaS, e-commerce, and investment management.
Matthew’s work centers on a singular focus: serving as a strategic decision guide to owner-operators navigating growth, capital allocation, and complexity. He combines careful listening with disciplined financial analysis to help leaders make well-considered commitments that strengthen margins, deploy capital wisely, and build enduring value.
Matthew’s focus is helping leaders move from reactive finance to prepared, intentional action — aligning capital allocation and operating priorities with long-term value creation. He believes business at its best is a powerful force for good, and that disciplined financial thinking is what allows it to endure.
Truelight CFO is based in the Seattle area and supports businesses across multiple time zones.
Ready for CFO-Level Clarity?
We’ll start with a short, focused discussion to understand your goals, your challenges, and whether Truelight CFO is the right fit.
We welcome you to schedule an exploratory call, or use the form below to send us a message.
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.
